Is Ralph Lauren’s (RL) India Tech Bet Quietly Redefining Its Brand Elevation Strategy?
Ralph Lauren Corporation recently appointed former Walmart Global Tech executive Tathagat Varma to lead its Global Capability Centre in Bengaluru, India, while also curating the U.S. Postal Service’s American Icons commemorative stamp collection and launching a related capsule line in its stores and online. These developments come alongside strong recent sales growth and ongoing execution of the “Next Great Chapter: Drive Plan,” highlighting how brand elevation, technology investment, and...
